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Innovation which helps our ongoing sales campaigns to be more effective

We find new and unique ways to enrich our data sources to deliver an advantage for ongoing campaigns. Our work for Vodafone at the iPhone 7 launch saw us investing 40% of the total media budget in a unique data enrichment campaign which subsequently allowed us to target potential customers with far higher accuracy. Increasing Vodafone’s YoY share of iPhone sales by +81%.

DATA / MEDIA / PURCHASE JOURNEY / UK / VODAFONE
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