Don't miss: VidCon2018
VidCon, the world’s largest annual gathering of online “creators” came to a close last week at The Anaheim Convention Center in California. Featuring top and mid-tier video influencers on platforms like YouTube, Instagram, Twitch and Snapchat alongside their fans, the average attendee age for this growing event is likely half that of Cannes. Launched in 2010 by the Vlogbrothers, John and Hank Green, VidCon now attracts upwards of 30,000 people and represents the growing online video marketplace driven by audiences shift away from exclusively ad supported and studio funded content towards mobile-first, creator driven content on non-traditional platforms.
In this Don’t Miss, we’ve captured the major themes driving this industry and how marketers can leverage the creator network to reach up and coming audiences like younger millennials and Gen Z on their purchase journey.