Wavemaker’s TAPP and social specialist teams achieved recognition for their market-leading work at last night’s annual Campaign Media Awards, scooping two awards.
The first of the wins came in the form of being awarded Best Social Strategy for work on Vodafone VOXI, the launch campaign aimed specifically at the under-25 market. The campaign which saw 100 young creators including artists, musicians and designers create the content – with a brief to illustrate what “endless social data” means to them, saw social platforms take centre stage, with VOXI being the first brand to launch using Stories formats and the first to use Twitter clickable video. By the end of the launch period, Vodafone had achieved more than double the awareness target, with 97% of VOXI subscribers new to the Vodafone brand.
The Product Innovation category was new for 2018, with the Campaign Media Awards reflecting the fast-changing media landscape.
Wavemaker, further reinforced it’s ‘future makers’ ethos by winning this category – Product Innovation – Media Agency, for Audience Lift. The awarded campaign addressed the challenge of digital viewability data, flipping it on its head and in the process refining measurement of incrementality. The product itself has scaled from a single client/campaign pilot to ‘always on’, and is currently used by 12 Wavemaker clients – with more coming on steam each month.
“Two very deserved wins for Wavemaker yesterday. It’s great to see an increased importance placed on ideas, innovation and strategic thinking at the Campaign Media Awards.” Comments Wavemaker UK CEO, Jason Dormieux.