Wavemaker India Wins Media Mandate for Eureka Forbes

Shapoorji Pallonji group owned Eureka Forbes today announced Wavemaker as its media partner in India wef. April 2018. Wavemaker, the media, content, and technology agency from GroupM, will manage the entire media portfolio for Eureka Forbes.

Commenting on this, Shashank Sinha, AVP & Head Marketing - Eureka Forbes said, “After carefully evaluating various agencies that suit our requirement technically and culturally, we decided to appoint Wavemaker, who have earlier been our digital partners; to now look after consolidated media planning and buying for even the traditional media. We believe that this will provide us with better planning efficiencies, buying leverage, data analytics and insights. This consolidation of media and consumer behavior will help us raise our game in these extremely competitive times. We wish the team at Wavemaker success and are thankful to Triton Communications who have managed our Media Portfolio until now.”