WAVEMAKER GERMANY WINS OTTO AND BONPRIX
Wavemaker has won the media accounts of the Hamburg-based online retailer OTTO and fashion retailer bonprix, both part of the Otto Group, after a competitive pitch. The win sees Wavemaker Germany add a multi-million EUR account to its portfolio.
“We went into the pitch with a deep understanding of how we could use media, content and data to connect the Otto Group brands with their consumers, and this comprehensive analysis has paid off,” said Christian Genkel, Chief Strategy Officer at Wavemaker.
“The fact that OTTO and bonprix have chosen Wavemaker is a testimony to the success of our new offer," added Sebastian Hupf, CEO of Wavemaker Germany. He continued, “The ability to drive growth for clients through our purchase journey expertise, lies at the heart of Wavemaker.”