After a lengthy global media review kicking off in 2016, Wavemaker has been awarded the IKEA U.S. business in continuation of their partnership.
Spanning all media channels and including Data Science, Multicultural, SEO and Content offerings, Wavemaker will also partner with IKEA's creative and CRM agency partners to drive deeper integration and innovation both in-store and online.
Commenting on the partnership, Joy Kelly, U.S. media manager said “We are excited to renew our relationship with Wavemaker, as they have built a track record of creative solutions to meet our business needs in a fresh and inspiring way. IKEA has always been an innovator in the retail industry, and we look forward to working with Wavemaker to help us create the next generation of customer experiences.”
Amanda Richman, CEO of Wavemaker US noted, “We are thrilled to grow our partnership with IKEA. They are a beloved brand and a proven innovator in design and marketing. Our teams are excited to exercise their skills in audience understanding and activation to strengthen IKEA’s retail leadership at every touchpoint.”