Purplebricks has appointed Wavemaker UK to handle all of its media planning and buying in order to extend the reach of its market-leading hybrid estate agency offering.
This move follows a strategic review of its marketing and a UK-wide tender process.
Purplebricks, which has grown to become the UK market leader within the hybrid-estate agency category, will leverage Wavemaker’s full-service knowledge and expertise to help the business achieve its next phase of growth.
With a communications budget that has largely been attributed to TV, Purplebricks appointed Wavemaker - the new media, content and technology agency, due to demonstrated excellence in econometric modelling and strategic thinking, centred around the consumer purchase journey.
Commenting on the win, Anna Hickey, Wavemaker UK COO said, “On behalf of the entire team, I’m absolutely delighted and thoroughly excited to begin our relationship with Purplebricks. There is great business synergy between our brands and a natural chemistry between our teams. We are looking forward to helping Purplebricks unlock their next phase of incredible growth in the UK.”
Ed Hughes, Chief Marketing Officer, Purplebricks said, “From the start, I was blown away by what Wavemaker showed us. The team, their analytical approach, the deep understanding of our customer purchase journey and the quality of their thinking, leading to a truly brave and exciting solution to our brief, left us in no doubt that Wavemaker was the right partner to work with us to fulfill our growth ambitions.”