Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’, today announced that Arup Bansal will take on the role of Managing Director of the newly combined MEC and Maxus 'NewCo' agency in Vietnam when it launches in January 2018.
Arup has been MEC Vietnam’s Managing Director since August 2014. He has over 15 years brand marketing experience having held senior marketing roles client side with Tata Teleservices and Waterhealth, as well as spending 2 years with Zenith Optimedia immediately prior to joining MEC.
The role becomes effective in January 2018.
Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for outstanding talent to lead and inspire, and so today’s news is very exciting for us. Under Arup’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Vietnam a formidable future-facing agency.”
Ed Thesiger, CEO GroupM Vietnam & Indonesia remarked: “I’m really excited that Arup has accepted this role. He has been MEC’s Managing Director in Vietnam for almost 3 years, providing strong leadership, a clear vision and consistently impressive business results. Arup has over 15 years of brand marketing experience both client and agency side, and I have every confidence that he will continue to excel in his new role.”