Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Jason Dormieux, MEC’s UK CEO, will take on the role of CEO of the new combined MEC and Maxus 'NewCo' agency in the UK when it launches in January 2018.
Dormieux will lead a new management team which will include Anna Hickey, Maxus UK MD, who will take on the UK MD role, and Paul Hutchison, MEC COO, who has been named COO of NewCo.
Jason Dormieux has been MEC UK’s CEO since January 2016 and since then the agency has won and retained over £250m in new business billings and was named Campaign’s Media Agency of the Year in 2016. Prior to this he spent two years as joint CEO, building a diverse offering including the restructure of MEC’s Performance team and the launch of the agency’s hugely successful Wavemaker offer.
Anna Hickey has been Maxus MD for more than two years and prior to joining was chair of the commercial strategy board for MEC. She will take responsibility for developing client relationships and overseeing the new agency’s talent and culture. MEC’s current UK MD Sarah Hennessy recently announced that she is leaving the company to take some time out of the industry for a few months.
As COO, Paul Hutchison will be responsible for NewCo's communications planning, activation and commercial teams and for driving key client relationships.
All three roles become effective in January 2018.
Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Jason’s leadership, supported by Anna and Paul, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo UK a formidable future-facing agency.”