GroupM recently merged two of its leading global networks, MEC and Maxus, to form a brand new media, content and technology agency - the agency of the future.
WAVEMAKER exists to be Future Makers: to build brands that pioneer the future, inspire society and move customers to action.
With this attitude, we can solve an increased share of our client’s biggest problems, acting as a true business partner for brands and CMOs who share our confidence and ambition.
Bound together by our Purchase Journey approach, we help clients translate audience behaviours and insights into smart decisions today, for a prosperous tomorrow. We are uniquely positioned to deliver on the Purchase Journey promise. In Wavemaker Momentum, we have the world’s largest database of insights into how and why people make purchase decisions; it is the most comprehensive study into how people make purchase decisions in the world. In GroupM’s pioneering [m]PLATFORM technology, we have the ability to activate on that understanding across billions of screens and devices. Our organizational capabilities and specialisms, along with the talents of our people, are united through our focus on understanding, accelerating and optimizing purchase journeys. Our obsession with purchase journeys is apparent in the solutions we create for clients, in how we structure ourselves and in how our people perform. So WAVEMAKER may not sound like any other agency, and that’s because it isn’t.
Our people are encouraged to become the best versions of themselves and share the values and behaviours of what we refer to as PACED - passionate, agile, collaborative, entrepreneurial, and diverse. With our combined global heritage coming together to create something new; our people are the brains, the data experts and the thinkers of the GroupM family.
WAVEMAKER is a leader in its field. We’re in front of transformation, making waves by making bold choices. It means the impact of our choices today creates momentum into the future.
As the world’s newest agency, we not only possess a powerful network with global scale, we are the only agency connecting the skills of the future:
Media. Content. Technology.
The future is not only coming, it’s now.
PLATFORM AND TECH EXPERTS
Bass Warehouse, 1st Floor, 4 Castle Street Castlefield, Manchester M3 4LZ, United Kingdom
T. +44 16 1930 9000
Sea Containers 18, Upper Ground London SE1 9ET, United Kingdom
T. +44 20 7803 2000
We welcome the new Gender Pay Gap reporting regulations. We believe it is an important and necessary directive for us and our wider industry to create positive and enduring change for good, that will ultimately accelerate our progress towards an environment of equality and fair employment that we can all be proud of. Download below.