Our Business

The range of business problems we work on for our clients is beyond any other media agency.
Our capabilities are considerably broader. From solving a content issue for the world's most successful original content creator, in Netflix; optimizing performance investments for Vodafone to make them work harder with brand activity; creating a single view of the customer for British Airways by integrating their many data sets; to providing e-commerce consultancy for Tiffany, helping them to devise the right strategies within the luxury sector. And we’ve redesigned General Electric's website architecture to ensure it more efficiently drives action and outcomes.

Our expertise means that we are able to provide solutions for the full spectrum of marketing challenges and the entire purchase journey, including but not limited to; integrated communications and media planning and buying; activation; strategic consulting; trading and investment management; analytics, insight and data management; social; content creation and distribution; mobile marketing; search engine marketing (SEM) and search engine optimization (SEO); performance media; programmatic trading; sport, entertainment and cause marketing.

We are an agency of connected specialists and our 2,900 digital and data experts in e-commerce, mobile, social, search and programmatic are augmented by the skills of the 2,500 experts in our Analytics and Insight (A&I) division. This team are market-leading in spanning consumer insight, channel optimisation, predictive analytics, econometric modelling, software development, dashboarding, reporting and data visualisation. On top of this, we have in-house econometric and media-mix modelling capabilities and have access to WPP and GroupM's unrivalled suite of proprietary syndicated tools and systems, including [m]PLATFORM. We are designed to answer a greater share of your toughest business problems.

We have one obsession, purchase journeys. Understanding how and why consumers make decisions about the brands and services they buy and the influence of different touchpoints on those decisions. Why does someone think they might buy a car from Audi then end up buying one from BMW? In our model, the purchase journey has four stages.

Priming Stage. This is everyday life. During this stage people are subconsciously forming opinions and biases towards different brands and products but might have no intention or need for those brands, products or services.

Trigger Stage: This is when an event happens in someone's life that means they now need one of those brands, products or services that they have been forming subconscious opinions of. Those subconscious opinions become biases that could influence behaviour now, in market. From our research we know that only 50% of people actually buy the brand they thought they would buy when they were triggered into market.

And that's because of what happens when people are in the Active Stage. What happens when someone is actively researching a brand or product? What's distribution and availability like? What are the reviews saying and how well are they performing in the search action.

Finally there's a Purchase. By the end of 2018, we will have analysed over 500,000 different purchase journeys, more than any other company in the world. The first thing people do having bought something is check and get reassurances that they haven't bought the wrong thing.