The creation of Wavemaker brought a unique opportunity to create a new global leadership structure and team that best serves our clients and our people. Everything we do for our clients is shaped by our deep understanding of the consumer’s purchase journey and by our depth of insight and knowledge of how people are making purchase decisions. This is the key to how we organise ourselves, and coordinate activity across global hubs and local markets.

We have an interconnected global leadership team, led by our Global CEO, Tim Castree.