Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Sebastian Hupf will take on the role of CEO of the new combined MEC and Maxus 'NewCo' agency in Germany when it launches in January 2018.
Sebastian Hupf gained his extensive experience in the media industry operating in different positions within the GroupM network for more than 13 years. Before he became CEO of Mindshare in 2016, he was Chief Solution Officer (CSO) of MEC Germany. As CSO he was responsible for the business unit A&I as well as for the set-up and launch of the content unit MEC Wavemaker. Furthermore, Sebastian Hupf was entrusted with the overall responsibility for L’Équipe L’Oréal in Germany between 2012 and 2015.
The role as NewCo CEO becomes effective in January 2018, but with immediate effect Sebastian Hupf becomes new CEO of MEC Germany and succeeds his predecessor Tino Krause, who became CEO of MediaCom in July 2017.
Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Sebastian Hupf´s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Germany a formidable future-facing agency.”